News

Meta just closed the loop on social commerce

At Shoptalk, they rolled out native affiliate tools across Facebook and Instagram...

Chat with ad advisor

Arpan Banerjee discovered that in the ad setup Google now gives the option to chat with ad...

Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M

In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that...

A timeline chart in Pmax channel report

Axel Falck 🧙‍♂️ discovered that Google has added a timeline chart to Pmax channel report...

“ROAS is high, so we’re good”

Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually...

Anthropic’s revenue has surged from $7B to over $19B

largely fueled by the popularity of Claude, which now makes up about 70% of U.S. business...

When AI replaces humans… sometimes companies regret it

In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI...

You can’t run AI Max like a normal Search campaign

Here’s how Google’s AI Max workflow actually works ↓ AI Max is essentially a Performance...

Big update for Shopping advertisers in Europe

Google is expanding CSS Partner advertising to 15 new countries later this year. Launching...

SEA News

On this page, you will find all the latest news and updates related to Google Ads and search engine advertising. Stay up to date with the ever-evolving world of online advertising and discover valuable insights, strategies, and industry trends that can help you make the most of your Google Ads campaigns.

Explore informative articles that delve into various aspects of Google Ads, including best practices for optimizing your ads, targeting techniques to reach your desired audience, bidding strategies for maximizing your return on investment, and the latest features and updates introduced by Google to enhance your advertising experience.

Stay informed about the latest industry trends and emerging technologies that can impact your advertising efforts. From advancements in machine learning and artificial intelligence to changes in consumer behavior and search engine algorithms, our news section covers it all.

Whether you are a seasoned advertiser or just starting with Google Ads, this collection of news articles provides valuable resources to expand your knowledge and stay ahead of the competition. Keep yourself informed, adapt your strategies, and unlock the full potential of Google Ads and search engine advertising for your business’s success.