Google Ads (Intent Platform)
Capture Existing Demand
Reach users actively searching
High purchase intent
Strong conversion rates
Keyword Targeting
Exact search queries
Control over match types
Demand harvesting
Shopping & Performance Max
Show products to ready-to-buy users
Optimize for revenue & ROAS
Scalable ecommerce growth
Local & Lead Generation
Calls, forms, store visits
High-intent service traffic
Immediate demand capture
Meta Ads (Discovery Platform)
Audience Targeting
Interests & behaviors
Lookalike audiences
Demand creation
Retargeting Power
Re-engage website visitors
Nurture warm audiences
Improve conversion rate
Creative-Driven Growth
Video, carousel, dynamic creatives
Strong engagement & awareness
Scaling New Customers
Reach users before they search
Expand market reach
Build brand demand
Smart Growth Strategy
Meta Ads → Create Demand
Google Ads → Capture Demand
Final Insight
Discovery + Intent = Full Funnel Growth
