Google should have begun pausing keywords that had no activity over the last 13 months. Note that this should not be the case for paused campaigns. Thanks for posting Barry Schwartz.
Pausing Keywords
Google should have begun pausing keywords that had no activity over the last 13 months. Note that this should not be the case for paused campaigns. Thanks for posting Barry Schwartz.
Google Ads often counts existing customers as new, so you pay acquisition costs for retention.
Join the free webinar on June 30 at 14:00 CEST to learn how POAS, profit data, and real LTV fix this.
Bid for future profit not easy conversions.
