Outcome-based buying

You can now limit a campaign to new customers without Smart Bidding.

Google Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…

Spotted by Anthony Higman

Google is testing Brand Linking, which allows customers to be linked to a…

Thanks for sharing Arpan Banerjee

Demand Gen & YouTube

Google Ads will bring the channel performance report to Search and Shopping…

Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…

Spotted by Hana Kobzová, via PPC News Feed