Arpan Banerjee just sent me that Google Ads requires advertisers using Offline Conversion Import (OCI) to now include the ‘conversion_environment’ parameter in data uploads by April 30, 2025.
This ensures accurate attribution for in-app conversions, enabling smarter bidding and better campaign performance.
Key Benefits:
Optimized Performance: Correctly attributing web vs. app conversions improves Smart Bidding and results.
Valuable Insights: Unlock the “Ad Destination” report for deeper campaign analysis.
Seamless Support:
Essential for Google’s troubleshooting and assistance.
Without this parameter, Smart Bidding app signals will be disabled for web campaigns, reducing conversions.
Start including ‘conversion_environment’ before April 30, 2025, to maintain performance and bidding accuracy.
