Microsoft Ads just introduced a major shift for advertisers in the EEA, UK, and Switzerland.
If you’re using UET tags without valid user consent, your tracking is at risk.
Microsoft is now actively restricting tags that don’t comply with consent requirements.
That impacts conversion tracking, retargeting, and campaign optimization.
If you’re seeing “Partial Restriction” warnings make sure to check your consent mode.
If you have not installed UET Consent Mode make sure to do it. You can install this easily with a tool like Cookiebot Web CMP by Usercentrics.
This isn’t just a privacy update it’s a performance update.
Make sure your setup is aligned.
Otherwise, you’re flying blind.
