To help marketers adapt to complex customer journeys and privacy shifts, Google introduced four key updates:
Streamlined Data Setup with Google Tag Gateway
A new server-side tag solution improves measurement reliability and control, while upcoming confidential computing will enhance data security and transparency.
New Diagnostics for First-Party Data
Enhanced tools across Google ad platforms help identify setup issues and optimize first-party data usage, boosting AI-driven performance.
On-Device Conversion Measurement for iOS
Now supporting deidentified app event data, this feature enhances iOS campaign tracking while maintaining user privacy.
Integrated App Conversion Measurement
Combining with attribution partners, this solution delivers more accurate, real-time reporting for Google App campaigns, enabling faster and smarter decisions.
