Google continues to expand Performance Max capabilities with new features focused on control, reporting, and asset variety.
New Goals & Reporting Features
Retention Goals are now available to all advertisers bid more for lapsed customers and prioritize high-LTV segments.
Customer Acquisition Cost Reporting is now in campaign reporting track CAC using new customer goals in both modes.
Image Controls & Enhancement
Landing Page Images: Automatically pull images from landing pages to increase asset variety (with full control and opt-out option).
Image Enhancements: Auto-crop images to unlock new inventory opportunities. More features like uncropping and animation are coming.
Improved Search Controls
Campaign-Level Negative Keywords: Limit increased from 100 to 10,000 per campaign, giving advertisers significantly more control.
