Brais Calvo Vázquez discovered that Google Analytics 4 is introducing a
Benchmarking feature that lets you compare your business’s performance with others in the same industry.
To access it, you need to enable Modeling contributions & business insights in Account Settings, though it may not be available yet.
The data is encrypted and updated every 24 hours, includes only properties with sufficient user volume for accurate comparisons.
You can customize comparisons by adjusting the industry group.
