Brais Calvo Vázquez discovered a new GA4bBudgeting tool (under Advertising > Budgeting) that lets you set goals, model scenarios, and see how budget changes affect performance.
It includes:
– Projections vs. goals
– Scenario Planner to test budgets
This tool uses up to 2 years of ROAS/CPA data based on your attribution model (DDA or last click).
