Brais Calvo Vázquez discovered a new GA4bBudgeting tool (under Advertising > Budgeting) that lets you set goals, model scenarios, and see how budget changes affect performance.
It includes:
– Projections vs. goals
– Scenario Planner to test budgets
This tool uses up to 2 years of ROAS/CPA data based on your attribution model (DDA or last click).
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
