Of course, Brais Calvo Vázquez discovered a new Alpha from GA4!
Cross-channel budgeting in Google Analytics 4 enables you to analyze performance trends in your historical data to help determine where to invest incremental dollars or adjust budgets for in-flight and future media initiatives.
Cross-channel budgeting includes the Budgeting Overview and the Projections Report.
Cross-channel budgeting is currently in a closed alpha and only available to those users!
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
