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New Cross-Channel budgeting GA4 🚨

Of course, Brais Calvo Vázquez discovered a new Alpha from GA4!

Cross-channel budgeting in Google Analytics 4 enables you to analyze performance trends in your historical data to help determine where to invest incremental dollars or adjust budgets for in-flight and future media initiatives.

Cross-channel budgeting includes the Budgeting Overview and the Projections Report.

Cross-channel budgeting is currently in a closed alpha and only available to those users!

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