It shows when an image, display or video asset is labeled AI Content + Watermark and the ad serves in the EU or New York State.
You can label single assets or use bulk edits in Ads Studio. For Shopping ads, the label sits on the specific feed entry.
Watch out: Premium Streaming video campaigns and HTML5 ads are not covered.
Microsoft also maps AI disclosures from Google Ads and Pinterest imports. A separate AI Content label registers AI use without adding a watermark.
Spotted by Hana Kobzová, via PPC News Feed.
