July updates Microsoft

Microsoft just released the Microsoft Advertising product roundup for July with these updates:

– Introducing predictive targeting for audience ads
– Integrating generative AI into responsive search ads
– Auto-generated assets and IF functions for RSA’s
– Multimedia ads in dynamic search ad (DSA) ad groups
– Property promotion ads now include vacation rentals
– Enhancements to Universal Event Tracking
– Data-Driven Attribution is generally available
– Deprecation of Keyword Planner Legacy features

For more information check: https://lnkd.in/e5x_hGDe

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