Meta is moving all Shops from in-app checkout to website checkout.
Customers will still browse products on Facebook and Instagram but they’ll now complete purchases on your own site.
What’s changing:
– No more checkout on Facebook/Instagram
– You’ll handle the full post-purchase experience
– Ads will track conversions on your site, not Meta’s
– Reporting for checkout-related metrics will shift
Rollout is gradual, most shops updated by August 2025
Shops using Magento or Adobe Commerce Cloud update later
