Google is expanding Immersive Ads to more publishers on AdMob and Ad Manager, with a new partnership between Ad Manager and Roblox.
These ads blend naturally into gaming environments like billboards or big-screen ads during virtual events—offering engaging, in-the-moment experiences.
Since last year’s testing, video formats and easier implementation have been added. The Roblox partnership is key to scaling immersive ad formats like Rewarded Video for brands in the near future.
