Google can optimize for secondary conversions if you include them in your custom goal, so look out.
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Saturday 14 November
Demand Gen & YouTube
Google Ads API v26.2 is out, with Demand Gen changes.
New Demand Gen video responsive ads created through this version are opted in to text overlays on videos by default. Older API versions had them opted out. The new OVERLAY_TEXT_ON_VIDEOS…
Via Hana Kobzová
Shopping
Your Merchant Center feed can now hold 100 carrier shipping entries per product.
The limit for the carrier_shipping attribute was 10 before. It applies to merchants who use carrier-calculated shipping rates. More room for complex shipping setups, with more carrier options directly in…
Spotted by Hana Kobzová, via PPC News Feed
Shopping
Google’s Deal Ends annotation in Merchant Center is no longer experimental.
Google dropped the experimental label from the feature name in its help document. It shows badges like "3 days left" or "5 hours left" under the price in Product Listing…
Via Barry Schwartz
