Thomas Eccel discovered a new Demand Gen feature called ππ¨π¨π π₯π ππ’πππ¨ πππ«ππ§ππ«π¬.
This new feature allows Demand Gen campaigns to appear not just on Google-owned properties like YouTube but also on various publisher websites.
This expansion potentially increases ad reach by allowing campaigns to participate in auctions outside of YouTube, which may be lower-rated.
However, this increased reach could come with a trade-off in terms of traffic quality…
