Google is testing AI-generated descriptions in Shopping and Product ads. The added context may help shoppers make better decisions, but advertisers have limited control over how products are summarized. The impact on CTR and conversions remains unclear.
Credit: Anu Adegbola, mMBA. First spotted by PPC expert Brodie Clark.
Free. Read by 125K+ marketers every week.
Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
