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Google is testing blue and black sitelinks in the same ad.

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In the ad that was spotted, the first two sitelinks were blue and the ones below were black.

Google has tested all-blue and all-black sitelinks before. This is the first time both colors show up in one ad.

No word yet on whether this is a deliberate experiment or a bug, and no data on any effect on clicks.

Via Search Engine Watch.

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