Google introduced new advertising tools and updates aimed at mobile app developers during the Games 2024 Developer Summit.
These include AI asset suggestions, real-time bidding buyers, an upgraded mediation toolkit, improved A/B testing, immersive in-game ads, and geo-based controlled experiments.
These updates are designed to enhance creativity, diversify revenue streams, and facilitate data-driven decision-making.
The enhancements aim to make campaign management easier and boost effectiveness, reflecting Google’s commitment to innovation in the games industry.
