Google is expanding AI Max testing and planning tools. Starting in September, advertisers will be able to A/B test different budgets and ROI targets across multiple Search campaigns, while AI Max experiments now support brand and location controls. Performance Planner can also apply recommended bidding and budget changes directly to campaigns.
The core AI Max experiment feature itself isn’t new it was already reported in August 2025 and first surfaced by Dario Zannoni.
Free. Read by 125K+ marketers every week.
Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
