Google consolidates

Thomas Eccel found this new update from Google where they announced that Topics, Placements, Display/Video keywords will be consolidated into a single Content page and report.

Exclusions will also be consolidated into a single report on the same page.

Besides this, your ads will target any of your selected content in your ad group.

If you targeted “bikes” as a topic and “cycling” as a Display/Video keyword, your ads will show content that matches either.

For more information check: https://lnkd.in/efj9peWR

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