Google has updated how we manage Customer List Audiences, this update went live on April 7, Yash Mandlesha just reminded me of this change!
Before: You could set customer list entries to “Never Expire” – users stayed on the list indefinitely.
Now: That’s gone. Google replaced it with “Membership Duration” – capped at 540 days.
After that, users are automatically removed.
So that means that uploading and automatic connections for uploading become more important!
