Google Ads news
New enhanced conversion features
Thomas Eccel discovered that Google Ads upgraded its enhanced conversion Diagnostics Tab with coverage over time and impact! Big update 🔥
Pausing keywords
Google should have begun pausing keywords that had no activity over the last 13 months. Note that this should not be the case for paused campaigns. Thanks for posting Barry Schwartz.
Sunset commission(per Stay) & per Conversions
Rudolph Dekker discovered that Google is extending the sunset timeline for existing campaigns to February 20, 2025.
Google recommends shifting your campaigns’ bid strategies ahead of this date, in order for your campaigns to continue running. Reconciliation for Commissions per Stay will be offered for 9 months post deprecation, until November 30, 2025.
Delayed product data specifications
The following product data specifications are delayed until May 2025. Pickup method [pickup_method] will be optional for Local Inventory Ads.
Removing energy_efficiency_class attributes.Removing the use of the price [price] attribute for down payments when used in combination with the installment [installment] attribute.
For more information visit this link.
Google Ads API update
Georgi Zayakov posted that Google announced that offline conversions & conversion adjustments can be uploaded immediately after the original conversion. No more waiting time of 24 hours!
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Extra Pmax videos
Google has launched a few extra videos for Pmax! Watch them here.
U.S. May Force Google to Sell Chrome, Android, or Ads Amid Antitrust Concerns
The U.S. Justice Department is reportedly considering forcing Alphabet, Google’s parent company, to sell off one of its units, such as Chrome, Android, or Google Ads, due to antitrust violations.
While a breakup seems unlikely, the possibility is being explored.
Alternatives include restricting Google’s search agreements or requiring data sharing with competitors. Notably, YouTube was not mentioned in these considerations, despite its significant ad revenue.
The impact on SEO and ad strategies remains uncertain, but the situation is being closely watched.
YouTube fewer and longer Ad Breaks
YouTube has found that 79% of viewers prefer grouped video ads rather than those spread throughout a video.
To address viewer preferences, YouTube has implemented fewer and longer ad breaks for users watching long videos on connected TVs.
This change has increased viewer engagement, allowing for 50% longer viewing sessions before the next ad. Users still have the option to skip ads after five seconds, and if they click “next,” they move forward to the next ad, reducing the timer.
Advertisers don’t need to take any action, as these changes aim to enhance the viewing experience and maximize engagement while maintaining opportunities for advertisers to reach their audience.
Update Limited Ad Serving policy
In September 2024, Google will update its Limited Ad Serving policy to include ads on YouTube.
Unqualified advertisers will have impression limits on their YouTube Ads while they build trust with Google and our users to become a qualified advertiser.
Implementation will begin gradually, and all advertisements on YouTube will be subject to limited ad serving by 2026.
New Pmax insight
Anna Simpson discovered that Google Ads has introduced new conversion and conversion value columns for assets!
More shopping Ads
Barry Schwartz posted that Google has confirmed it is testing more than 10 ads (some 18) in the Google Shopping ad box!
Google Ads API V15
Google Ads API v15 will sunset on September 25, 2024. After this date, all v15 API requests will begin to fail. Migrate to a newer version prior to September 25, 2024 to ensure your API access is unaffected.
Dispute Leads
Anthony Higman discovered a way how you still can dispute lead for LSA, go check it out.
New LSA Policy
Google has sent out a mail to advertisers about the new policy in which they are adding pictures automatically to LSA.
Demand Gen campaigns
Thomas Eccel found out that he can now finally exclude placements in bulk for his Demand Gen Campaigns!
Generic shipping names
Hana Kobzová discovered that Google automatically assigns generic names to shipping methods without offering an option to rename them in Merchant Center Next! Below you see an example.
xwf.google.com
Natasha Kaurra got an email from an xwf.google.com address. Note that this address is from external Google partners!
Political content update
Zeeshan Ali just texted me that in August 2024, Google will update the regional restrictions under the political content policy to include additional restrictions in Canada.
Looker Studio updates:
New Looker and Looker Studio shared terms and concepts glossary:
A new Looker and Looker Studio shared terms and concepts glossary is available.
This resource compares and contrasts terms and concepts that are used in common between Looker and Looker Studio, including some that have similar-seeming naming conventions but different functionality.
Sort list controls by any metric:
List controls now support sorting the options on any metric, rather than just the reference metric.
Google removed audience recommendations?
Melissa Mackey discovered that Google Ads has removed audience recommendations from the insights tab.
Dynamic promotions
Hana Kobzová discovered that dynamic promotions in GMC Next are gradually being rolled out.