Google Ads News
Feed Label
Arpan Banerjee got this mail that stated that, starting August 2024, all Shopping and Performance Max campaigns in Google Ads accounts that are currently using country of sale to match Merchant Center feeds will automatically upgrade to the new feed label functionality.
New tCpa box
Thomas Eccel found out that Demand Gen has now also a tCPA insights box!
New from Stape
Lars Friis discovered that you can sign up users for your Klaviyo newsletter directly from Google Tag Manager.
Opioids Policy
In June 2024, Google would update its Healthcare and medicines policy to allow advertisers to discuss opioid painkillers without promoting or selling them.PPC Greg now found out that they will not update this Policy due to implementation challenges!
Trouble scaling your Performance Max campaigns?
Christoph Scherf announced this new feature called Mad Pmax
This new feature merges the ease of Google Sheets with the power of Google Cloud.
Just input your PMax campaign details, asset groups, and assets into the ‘Mad PMax’ sheet, and with one click, the changes are uploaded to Google Ads.
For more information check this link.
WhatsApp contact
What? Google Ads is now pushing contact through WhatsApp!
Transit Time Label
It’s over. The Transit Time label is depreciating. Emmanuel Flossie spotted this of course. He was already on it some time ago. Google had removed the page but it quickly came back… So it looked like it was live again. But now they are officially depreciating it.
Broad match on by default
Who needs a hero when you have Thomas Eccel…
He just discovered that Broad Match was on by default when he created a new campaign…People watch out, I know he used a smart bidding strategy but still.
Profit event
Tiago Goncalves just sent me that on July 19, Google will hold a webinar about profit-driven marketing! You can join here.
Merchant Center Update
Thomas Eccel found out that you can now upgrade with one click to Merchant Center Next!
People also browsed section
Saad Ali Khan found out that Google Ads is testing with the People also browsed section!
Double Row test
Google Ads is also testing with a double row in shopping! Discovered by Saad Ali Khan & Barry Schwartz.
Looker Studio Update
Google introduced two new features for Looker Studio Pro users: Formula Assist and Automated Slide Generation.
Formula Assist uses AI to provide suggestions for writing formulas, leveraging years of data. Automated Slide Generation allows users to create Google Slides decks from Looker Studio charts.
These features are available exclusively to Looker Studio Pro subscribers.
GA4 Conversion Difference
Brais Calvo Vázquez found out that GA4 has the Conversion Differences report hidden but available on many properties.
This report allows us to compare conversions exported to Google Ads and explains the discrepancies in counts between the two platforms.
You can test this by adding the following to your property URL (it doesn’t work on all of them):/advertising/key-event-differences
Entity Read Files Sunset
On October 31, 2024, Display & Video 360 Entity Read Files (ERFs) will sunset. After this date, new private and public ERFs will not be generated. ERFs were deprecated in June 2021 and the October sunset date was first announced in January 2024.
Updated the SDK implementation
Google has updated the SDK implementation best practices to reduce ANR rates. The recommended best practices are as follows: Initialize the Mobile Ads SDK on a background threadEnable optimization flag for ad loading
New Measurement from third parties Pmax
Lucien de Sévaux found out that he could now can add a third-party measurement company. Normally you need to make a request for this service, you can do that here.
Simplifying content
I got this message from a few people that Google is simplifying content targeting.
When I saw it I thought, I already have seen this before. And I was right because Brad Geddes shared this screenshot.
Maybe this is only for selected accounts, but I have received it before.
Week 28 finished
That’s all the news from week 28! If you want to read more news check my website