Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 2.
Google Ads sponsored label
Google is testing the sponsored label in the product listings(source).
New in Merchant Center
There is a new option in Merchant Center named shipping improvements.
Credits: Tiago Goncalves
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Currently, there is a bug with creating more RSAs when other RSAs are paused.
Google knows about this problem and is fixing it. If you have problems and need a workaround check this tweet: https://lnkd.in/eJq9caAf.
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With this GA4 update, Google now provides an item-scoped and event-scoped version of each e-commerce metric.
This enables users to analyze products and e-commerce interactions separately.
You can find the following e-commerce dimensions and metrics in Explorations & the Data API:
- Item affiliation
- Item variant
- Items added to cart
- Items checked out
- Items clicked in list
- Items clicked in promotion
- Items viewed
- Items viewed in list
- Items viewed in promotion
- Shipping amount
- Shipping tier
- Tax amount
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Google has a new comprehensive measurement solution to measure the full value of your Google Ads investment.
Click on this link to try the new solution: https://lnkd.in/ewGW-XGB!
Credits: Tiago Goncalves.
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Local Service Ads are now available for dentists! The cost per lead is currently in the range of $106-$119(source).
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Google is testing a new flow for stopping a campaign. Before you could just turn the campaign off.
In the picture you see the message that you get in the new flow.
In this message, Google says that u could consider improving your campaign and of course, they show some recommendations…
Credits: Dave Stroetenga
Week 2 finished
That’s all the news from week 2! If you want to read more news check my website and have a nice day.