Google Ads News
Consent mode Microsoft
Microsoft is rolling out policy enforcement in a phased approach, with full enforcement taking effect on May 5th, 2025.
Not installing consent mode will affect your advertising performance by preventing retargeting and conversion measurement for site visits coming from the EEA, UK, and Switzerland!
I use Cookiebot Web CMP by Usercentrics, myself for consent mode in Microsoft and I also have made a video on how to implement this. You can watch that video here.
Credit to Thomas Eccel for bringing this first!
Regional Update
In March 2025, the language referring to ad suspension in Russia amid the ongoing conflict in Ukraine will be relocated from the notification bars atop the Inappropriate content and Google Ads policies pages to the Other restricted businesses page, in a section titled “Regional Restrictions”. While the ad suspension policy language remains unchanged, this relocation streamlines our policies and provides clearer guidance to advertisers.
First order
Looks like Google is further rolling out the first-order attribute! Arpan Banerjee spotted these results in the SERP.
Contact preference
Hana Kobzová & Vojtěch Audy discovered that Google has introduced a new section for managing how reps can reach out to you!
Slide show Google Ads
Anthony Higman discovered that Google is testing two different slide shows for Ads!
For the video check this post.
3 Shopping rows
Sachin Patel discovered that Google is testing with 3 rows of Shopping Ads!
Roll out demand control
Google Ads is now rolling out channel control for Demand Gen campaigns.
Try on function live
Arpan Banerjee discovered that the try on function is live in his SERP!
Lipstick try-on
Arpan Banerjee discovered that the lipstick try-on feature is also live in his SERP now!
First Party mode
You can now set up first-party mode in the Google tag and Google Tag Manager by integrating with your Cloudflare account!
This integration enables you to gain greater control over your data, improving the accuracy of your Google Analytics reporting and driving conversions uplift.
Upgrade to Demand Gen
Brent Neale discovered that when copy-pasting a YouTube campaign, you’ll automatically have an upgrade to Demand Gen selected!
Annotations Live
Annotations are now available in GA reports!
Negative keywords out of beta
Google has launched negative keyword in PMax, so it is out of beta. Almost everybody should have access now. Let me know if you do not have access! Before you saw the keyword Beta behind the sentence.
Google Update
Refurbished and used products aren’t currently displayed on YouTube!Also the refurbished attribute cannot be used for vehicle ads.
These updates were found by Emmanuel Flossie
Worldwide access
Dario Zannoni discovered that Google Merchant Center now allows businesses worldwide to register their social media profiles, a feature previously limited to the U.S. until the end of 2024.
Merchants can add up to four profiles from Instagram, TikTok, YouTube, Pinterest, Facebook, and X under Business info > Business details. Google may display these links in the knowledge panel and potentially in product listings.
Google bug
Google Bug, Arpan Banerjee just texted me that Google has a Conversion Data Reporting Loss in Google Merchant Center in February!
BIG PMAX UPDATE
Hana Kobzová discovered that Google now shows search terms from Pmax in the standard search term report!
Hide Recommendations
Hana Kobzová & Vojtěch Audy discovered that you can now hide all recommendations with this hide all button:)
Improved Change Tracking in the Google Ads API
Google Ads is expanding the types of resources that can be tracked using the ChangeStatus feature in upcoming API updates.
What this means for you: More detailed change tracking in your accounts.
Important: Even in older API versions, you may start seeing new change entries labeled as UNKNOWN because those versions don’t recognize the new resource types.
How to prepare:Make sure your app can handle UNKNOWN resource types to avoid errors.Update to the latest API version when available to see the correct resource names instead of UNKNOWN.
Details about the new resource types will be shared in the release notes.
Looker Studio update
Preview Your Data
The data source editor in Looker Studio now offers a data preview feature, which is officially generally available.
Partner Connector Updates
Looker Studio has added numerous new partner connectors to the Connector Gallery, including integrations for Reddit Ads, Spotify Advertising, Instagram Insights, Facebook Ads, YouTube Analytics, HubSpot, Google Ads, Yelp Reviews, Trustpilot, and more powered by providers like Dataslayer, everythingData, Catchr, Jivrus Technologies, and others.
Looker Studio Pro update
Looker Studio Pro users now have expanded permissions for reports built with the Looker connector. New capabilities include scheduling report deliveries, creating alerts, and downloading or exporting chart and report data.
