This week’s edition is a newspaper. 30 updates, one front page.
The lead story: Google opens up the AI Max black box. A new report shows which searches, headlines and landing pages AI Max picked, and whether they came from Google or from you.
Also in this edition:
→ Your ChatGPT traffic may be hiding in direct
→ Demand Gen gets to keep its own conversions
→ Lookalikes in Demand Gen become suggestions by default
→ Google tests ads in AI Mode for Personal Intelligence users
→ Shopping ads in AI Mode now show offers
→ New budget controls per channel, and a February 2027 date for Search campaigns on Display
→ Google Ads can ask for a second document to verify your address
→ Google Ads API v26, with two releases per month from now on
The full paper is in the PDF.
Thanks to Hana Kobzová, Sachin Patel, Barry Schwartz, Arpan Banerjee, Thomas Eccel, Natasha Kaurra, Sarah Vlietstra, Lars Friis and Zeeshan Ali for spotting these first.
On Wednesday at 15:00, I’m hosting a webinar with Alfred Simon and ClickPatrol about AI in Google Ads. Link in the comments.
#Ads #GoogleAds
