New interface test.
New metrics?
New confusion.
They introduced:
👉 “Conv. value (incl. predicted)”
Here’s what that means:
– It includes forecasted revenue
– It can inflate ROAS
Why this matters:
Your campaigns may now look better than they perform.
Clients may think they earned money they haven’t.
Discovered by Mitchel Wubben
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
