80% is the default confidence interval of Google Ads experiments!
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Saturday 24 OctoberGoogle Ads has introduced a new ‘Sourced Videos’ on/off toggle within the Asset…
Thanks for sharing Barry Schwartz, Hana Kobzová & Reva Minkoff
Friday
23 October 2026Google is testing scrolling marquee ratings and reviews inside Search ads.
In one test, the ad loads in the reviews and ratings, the number of visits and a visit site link as a scrolling strip. In a second test, the domain…
Via Barry Schwartz
AI Search
Google is testing a new ad format below AI Overviews.
The ad shows an image on the left. The title and description sit on the right, under a Sponsored label. This is the first time this layout has been seen…
Spotted by Sachin Patel, via Hana Kobzová
