Google has announced Ads Editor 2.8
The latest version is available for download, and older versions (2.5 and below) will no longer be supported.
Key New Features:
AI-Generated Images: Create images from text prompts and integrate them directly into your Ads account.
Export to Google Sheets: CSV exports can now be saved as Google Sheets, simplifying data handling.
Resizable Error Pane: The error pane below the main grid is now adjustable for better user experience.
Brand Guidelines: Performance Max campaigns now support brand-specific guidelines at the campaign level, including business name, logo, colors, and fonts.
Image Cropping: Crop images directly within the asset library; cropped images are stored in the library for future use.
Video Enhancements: Users can selectively opt out of generated short or vertical videos via individual checkboxes.
Third-Party Measurement in Performance Max/Demand Gen: Measurement options, initially for video campaigns, are now available for Performance Max and Demand Gen campaigns.
Strict Age and Gender Targeting: In Demand Gen campaigns, “Strict age and gender targeting” ensures that age and gender criteria are precisely followed.
Vertical Video for Demand Gen Ads: The “Generate vertical videos” feature is now available for Demand Gen video ads.
Final URL Suffix in ACe Campaigns: The final URL suffix can now be edited in App campaigns for Engagement (ACe).
Inventory Controls for VVC Campaigns: “Inventory control” is extended to Video Standard campaigns with Target CPV bidding.
Help Center Revamp: Editor errors are now consolidated into a single page for easier troubleshooting.
Deprecated Features
Demand Gen Product Feeds Campaigns: The Demand Gen Product Feeds (DG DPA) subtype is now deprecated; all existing campaigns have been converted to Demand Gen, and new ones cannot be created.
