Google Ads started 23 years ago! Some facts about Google Ads:
– Ads are the main source of incomeÂ
– they called it Adwords in the beginning
– it’s the biggest advertising network in the world
– Google Ads’ system is based partly on cookies and partly on keywordsÂ
– Ads services are offered under a pay-per-click (PPC) pricing model
– Google Ads can show on lots of websites because of the display network
– Google Ads can also show on YouTube because Google owns YouTube
– the highest bidder does not always win the auction for the first ad spot
– Google was the first company that started keyword advertisement with Ads
– Google is automating more and more
– Google has account managers that help clients and business
