Existing Customer Cost 400 Dollars

Google Local Service Ads can be very expensive, sometimes costing hundreds of dollars per call or click.

Normally, Google refunds advertisers for mistaken or invalid leads. However, marketing expert Anthony Higman reported a case where Google charged his client $400 for a call from an existing customer who clicked the LSA ad. Even after confirming the caller was not a new lead, Google refused to refund the charge despite multiple escalations.