Traffic Holds Steady While Other Industries Plunge, Raising Alarms About what’s Coming Next.
The widely predicted crash in ecommerce site traffic from search engines is nowhere to be seen, at least not yet.
While categories like science, health, and reference have seen steep declines in organic traffic, ecommerce has held firm.
According to Similarweb data, global organic search visits to ecommerce sites were flat from H1 2024 to H1 2025.
E-commerce may be holding the line for now, but it will change when shopping in LLMs becomes the norm.
Picture by EMARKETER
