It looks like Google has released a new guide on how to drive offline sales with online ads.
Tips for Driving Offline Sales with Online Ads:
Build Your Digital Shop Front
– Create a Business Profile to manage your locations on Google Search and Maps, ensuring customers can easily find your shop online and offline.
Deliver Compelling Ad Creative
– Use location-based messaging, attractive promotions (e.g., “15% off” or “Buy One Get One Free”), and engaging visuals like short videos and clear images to encourage store visits.
Use the Right Tools
– Leverage Smart Bidding, Performance Max, and Local Inventory Ads to optimize for shop visits and omnichannel sales.
Measure the Offline Impact of Online Ads
– Utilize tools like shop visits conversions, local actions, and shop sales measurement to track how online ads influence in-store visits and sales.
For more information read this article.
