Even if some users are rejecting GA4 or Google Ads, tags can still fire.
This can be done by using the advanced version of consent mode.
Now these cookies are cookieless pings which means that the cookies are not identifiable.
The upside of these cookieless pings is that Google still can send information even if users are rejecting cookies.
Google even stated that Conversion modeling through consent mode is most accurate when these cookieless pings are fired.
So if you are using cookies make sure you connect it with your tags.
If you are not using cookies and want to use cookies do the same:)
