The sunset of the Authorized Buyers Real-time Bidding protocol has been extended to April 30, 2025 to provide additional support for the transition to OpenRTB, the only supported protocol after this date.
For migration guidance, refer to the OpenRTB migration guide or contact Google via the Authorized Buyers support forum or adxbuyerapi-support@google.com.
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Subscribe for freeGoogle Ads shows this message when you select the option: "Your campaign will be limited to only new customers, regardless of your bid strategy.". You still need to upload a…
Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
