Google is rolling out a mixed media ad creation flow. Product feeds can go in the same ad too.
What else changes for new ads:
Video level creative preference controls are gone
Placements get picked automatically based on video dimensions
Without a vertical video, square or horizontal videos may show on Shorts with a blur along the top and bottom
To keep videos on specific YouTube surfaces, use separate ad groups and channel controls.
Existing ads stay editable. You can keep creating single media ads until January 2027. Google says no action is needed.
Spotted by Anthony Higman, via Hana Kobzová.
