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Data Manager 🚨

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Lookers like Google are rolling out Data Manager for more users.

This was discovered by Felix Mayo!

Data manager is a new centralized hub within Google Ads that simplifies how you import and activate customer data.

Instead of managing integrations across multiple tools, Data Manager lets you:

– Import first-party data from external systems
– Manage linked accounts like GA4, HubSpot, or Salesforce
– Consolidate tagging and data sources
– Activate your data directly in campaigns

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