Reminder for Meta Ads’ daily budgets how they actually work
Meta doesn’t spend your daily budget exactly every day.
Instead, it plays with flexibility to get you better results.
Here’s how:
→ On some days, Meta can spend up to +75% more than your set daily budget.
→ On other days, it’ll spend less.
→ Over the week? Never more than 7x your daily budget.
Example:
Daily budget = €100
Max spend in a day = €175
Max weekly spend = €700
It’s not new but worth remembering when performance or spending fluctuates.
Meta’s trying to optimize within the ad auction, not overspend.
