Kevin Kaneria shares that Google he got access to the Creator Partnerships in Google Ads.
This feature allows advertisers to find and promote high-quality YouTube Shorts mentioning their brand to improve campaign performance.
Key points:
– Powered by BrandConnect, it helps advertisers leverage Shorts content featuring their brand or product.
– Currently in beta and available by invitation only.
– Enables direct linking and promotion of creator videos from Google Ads for better insights and reach.
This update enhances the impact of authentic creator content in advertising.
