Starting June 30, 2025, in-app conversions imported via the Google Ads API must include the ClickConversion.conversion_environment field.
Points for developers:
– In-app conversions include events like purchases, add-to-cart, or sign-ups within an app.
– Existing campaigns without this field may see reduced performance and fewer conversions.
– New campaigns that include this data can benefit from improved bidding and more conversions.
– Conversion uploads will still be accepted and reported, even without the field, but performance may suffer.
