Enhanced conversions for web can recover conversions that otherwise would not have been measured.
How does this work?
First-party customer data such as email address, name, home address, or a phone number is captured in your conversion, hashed, and sent to Google.
This information is then used to match your customers to Google accounts.
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Subscribe for freeBefore, picking non-skippable in-stream switched off the other formats. Now you can combine skippable in-stream, bumper, In-feed and Shorts with non-skippable ads in one campaign. What else changed: Non-skippable in-stream…
Spotted by Hana Kobzová, via PPC News Feed
The old toggle is gone. Check your campaign settings to see how the new option appears in your account.
Spotted by Arpan Banerjee
To show your program on Google, you need: a program that meets Google's editorial and participation criteria. a supported country: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the…
Via Barry Schwartz
