SEA

Konstantinos Papadopoulos shared again some interesting documentation on Performance Max. This time the subject was the new feature called Conversion lift for Performance Max.

Last week Sergey Gordeev shared this new feature that enables users to view the keyword source in Google Ads UI. This helps users differentiate between keywords added by user-applied recommendations, auto-applied recommendations, and those that have been manually added by users.

Join Google for a deep dive into feed best practices, advanced implementations and for more news about feed perspectives. You can join at: https://lnkd.in/eXvMdvQk

Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail!

Below you find all the news form Google Ads week 24 Google Local Service Ads reviews gone? In groups and on forms people are talking about missing reviews on Google Local Service Ads. It could be that Google is cleaning up reviews or that this is a bug. Gross Revenue for Ad Manager 360 and

Google has made some improvements and investigations to App campaigns: – investigating new content-forward ad formats– expanded the ads experience on YouTube Shorts by adding an install overlay– Google will surface relevant ads at the top of the search results page for app-specific queries later this year– advertisers can now enable ad group feed filtering, promotional assets,

Tony Zara and Nick Quintin found this new metric in the competitive metrics report called Ads to Organic Ratio! The Ads/Organic ratio shows the fraction of ads and organic impressions of an advertiser. So when an advertiser has 20 times more Ad impressions than organic impressions his ratio is 20!

Anthony Higman found this new Google Ads feature where you can allow Google Ads to use merchants’ photos!

During GML we saw two new YouTube campaign types called Demand Gen and Video View campaigns. This week Google has made an official post with the announcement of these two new campaigns. Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views. Demand gen

Google officially announced some changesfor Merchant Center! The first one is that Shipping costs are becoming mandatory in: DenmarkPortugalSwedenFinlandNorwaySlovakiaGreeceHungaryRomaniaBrazilIndiaNew Zealand The second announcement is a new certification attribute. This attribute is used to describe certifications like energy efficiency ratings. This certification attribute supports 3 required sub-attributes: – [certification_authority]– [certification_name]– [certification_code] Also the Availability attribute is