SEA
Olaf Lemmens shared this new Google feature with me called Try on Clothing and Products on Models. These features help clothing buyers better predict how clothing fits. These tools use generative AI to show clothes on a selection of models. Starting yesterday, U.S. shoppers can virtually try on women’s tops from brands across Google. Besides try-on […]
Try on clothing Google Read More »
Thomas Eccel found a new feature again! This time he saw the recommendation to upgrade from a DSA to a Pmax campaign.
DSA > Pmax recommendation Read More »
Since June 13 you need to add shipping cost or your products won’t be approved.
Mandatory shipping cost Read More »
Google is going to release new data about ads it serves in the EU and Turkey. This data will include: – advertisement Topic – targeting information – total number of recipients for each ad – subject matter of the ad– ad serving time period available
Google is going to release more Ad data Read More »
Konstantinos Papadopoulos shared some more information about the new brand list tool and how you can leverage this with broad match in your brand campaign.
Leverage broad match in your brand campaign Read More »
We already saw this feature a couple of weeks ago but now Google is rolling out the automatically created assets pilot on Performance Max campaigns for all advertisers.
Automatically created assets pilot Read More »
If Google is guilty of these charges they want to force Google to sell off parts of its business. EU regulators are accusing Google of favoring its own ad exchange AdX, Google is on both the supply and demand side of digital advertising. This creates “inherent conflicts of interest”, the Commission added.
Antitrust complaint against Google’s ad business Read More »
Google has tested two different menus in the last months and they have a winner. Below you find the new Google Ads menu. If you don’t like this menu you’ll continue to have the option to switch between the previous and new designs until 2024. Also, Google heard how important the search terms report is.
Google has sent Merchants an email asking them if they want to beta test a new call-to-action button. With this button, searchers arrive directly on your checkout page, instead of the product page!
Merchant Center Pilot Read More »
Konstantinos Papadopoulos shared this interesting slide with all the Performance Max announcements from GML!
Performance Max announcements GML Read More »