SEA

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇 🔹 All Conversions (by click time) Counts conversions on the day the ad was clickedTells you when interest happenedNot when results happened 🔸 All Conversions (by conversion time) Counts conversions on the […]

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incompleteLeads aren’t qualifiedSales team not alignedFollow-up too slow So I created a Google Ads Lead Gen Audit Sheet (2026) focused on what actually matters: ✔ Tracking + offline conversions✔ Funnel structure (Search + PMax + Demand Gen)✔ Landing pages &

Google Ads is testing keyword anchor text links in sponsored ads descriptions! Thanks for sharing Nayan Prakash & Barry Schwartz.

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built for control. You get clearer search term insights and more precise product segmentation. Both campaign types compete in the auction based on Ad Rank one

Google Ads is more automated than ever. But that doesn’t mean strategy matters less. It matters more. Most underperforming accounts don’t fail because Google Ads “doesn’t work.” They fail because of: weak conversion trackingpoor landing pagesunclear goalsbad messaginglack of testingoptimizing for clicks instead of profitmaking decisions without enough data The accounts that consistently win usually

Most advertisers think “AI in Google Ads” means turning on Performance Max.It’s not. AI is only as good as the: • conversion signals• data quality• account structure• creative inputs• landing pages you give it. If those foundations are weak, AI scales inefficiency faster. The accounts getting the best results from AI right now usually have:

Reddit is expanding a shopping feature that turns product mentions in threads into dedicated product pages. When a product is mentioned, Reddit may highlight its name. Tapping it opens a page with: An AI summary of what redditors have saidDirect quotes from relevant threadsProduct images, pricing, and a buy link when the brand has uploaded

Set up. Optimize. Scale. 1. SETUP ☐ Create a Google Ads account (or link to existing)☐ Install conversion tracking (Google Tag / GTM)☐ Link Google Ads with Google Analytics☐ Set up billing + define monthly budget☐ Define primary conversion (purchase, lead, call)☐ Set geographic + language targeting☐ Choose bidding strategy (start with Max Conversions or

Google has published new guidance for adding text disclaimers to Search ads, helping advertisers include required legal terms and disclosures without using headline or description space. Key details: Available globally to all Google Ads advertisersAdded after campaign creation through the Assets menuLimited to 90 charactersCompatible with AI Max campaignsDisapproved disclaimers do not stop the ad

Google has published its first dedicated guide for YouTube audio ads, bringing setup instructions, technical requirements, and creative best practices into one place. Key details: Audio ads run across YouTube and YouTube Music during listening-focused experiences.Advertisers upload a YouTube video, typically using a static image or simple animation.Ads up to 15 seconds are non-skippable.Ads from