Key benefits:
– Reuse your existing GA4 dataLayer
– Automatic mapping of Enhanced Ecommerce events
– No need for duplicate tracking (Purchase, AddToCart, ViewContent, InitiateCheckout)
Thanks for sharing Thomas Eccel!
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Friday 23 October
Policy
LinkedIn’s B2B audiences are now available for CTV ads in Display & Video 360.
You can target job titles and company data on streaming TV, bought through DV360 instead of LinkedIn's own Campaign Manager. LinkedIn packages the audience into a private marketplace deal. You…
Via Search Engine Watch, who cite AdExchanger
Google Ads Data Manager will stop requiring hashed customer data from November…
That is the date Anthony Higman saw in a Google Ads message sent to advertisers. Until now you had to hash customer data before uploading it. No word yet on…
Spotted by Anthony Higman, via Barry Schwartz
Google Merchant needs passkeys from 29th Oct, get ready for 1000 security…
Google Merchant needs passkeys from 29th Oct, get ready for 1000 security checks haha. Thanks for sharing Arpan Banerjee & Emmanuel Flossie.
