https://adriaan-dekker.nl/

Automatically fetches

Simo Ahava discovered that it looks that Google Tag Manager now automatically fetches Google Analytics 4 configurations server-side, even for secondary data streams.

This means when you send data to multiple streams, the correct configuration is applied without manual setup, including key event annotations.

however, there’s a lack of transparency on how this works, particularly whether additional network requests are made to Google.

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