Author name: Adriaan

Most advertisers think “AI in Google Ads” means turning on Performance Max.It’s not. AI is only as good as the: • conversion signals• data quality• account structure• creative inputs• landing pages you give it. If those foundations are weak, AI scales inefficiency faster. The accounts getting the best results from AI right now usually have: […]

Google has introduced Partial SDF uploads in DV360, allowing advertisers to upload only the specific Line Item columns they want to update instead of full SDF files with 120+ columns. Benefits: • Smaller, easier-to-manage files• Faster uploads and updates• Reduced risk of unintended changes• Higher resource limits per file A smart update that makes DV360

Search = Capture demand People are already looking.Keyword-based targetingHigh intent trafficBest for immediate leads/sales Bottom of funnel Performance Max = Scale demand Google finds more conversions for you.Uses all Google channelsAI-driven targetingExpands beyond search Full funnel (if you have data) Demand Gen = Create demandPeople aren’t searching yet.Audience-based targetingVisual ads (YouTube, Discover, Gmail) Builds awareness

The real leverage is turning your workflows into reusable AI systems. I’ve been experimenting with this for Google Ads: → upload campaign exports→ Claude analyzes the account→ the “skill” applies a structured audit framework→ you get recommendations, insights, and next actions in minutes Not direct Google Ads automation. More like an AI strategist trained on

Set up. Optimize. Scale. 1. SETUP ☐ Create a Google Ads account (or link to existing)☐ Install conversion tracking (Google Tag / GTM)☐ Link Google Ads with Google Analytics☐ Set up billing + define monthly budget☐ Define primary conversion (purchase, lead, call)☐ Set geographic + language targeting☐ Choose bidding strategy (start with Max Conversions or

Google is expanding its Universal Commerce Protocol (UCP) checkout from AI Mode into regular Google Search results. This allows users to buy products from search via a “Buy” button, without visiting a retailer’s website (e.g., Wayfair). UCP enables seamless transactions by connecting AI systems with retailers using shared standards, and is supported by partners like

OpenAI is expanding ChatGPT ads by introducing new ways for businesses to buy and manage campaigns while maintaining user privacy and separation from core responses. Advertisers can now access ads through partners or a new beta self-serve Ads Manager, making it easier for companies of all sizes to participate. The platform now supports both CPM

Big update from Google:Vehicle ads are no longer limited to Performance Max. You can now run them via Standard Shopping campaigns in Google Ads. What’s new: Vehicle ads now supported in Standard ShoppingMore control vs. Performance MaxExpanded flexibility for auto advertisers Setup includes:Google Ads accountGoogle Merchant CenterGoogle Business Profile Spotted by Hana Kobzová

Starting July 1, 2026, Google Ads will automatically set call recording to “Yes” for accounts with no prior selection. What you need to know: Applies only if you haven’t chosen a setting yetDefault switches to ON (recording enabled)You can still turn it off anytime Action required: If you want recording OFF, update your settings before

As of May 5, 2026, Google Merchant Center is rolling out a new option:“Use AI to add products – beta” What it does: Lets you create product listings using AINo product feed requiredWorks via a one-time site scan Why it matters: This makes it much easier (and faster) for advertisers to get products live—especially if